Make Every Purchase Reflect Your Values
Make Every Purchase Reflect Your Values
Launching Q4 2026
Launching Q4 2026
generation.
generation.
Make Every
Launching Q2 2027
generation
Live Your Values
values
Reflect Your
Purchase
Values
​Generation Values uses patented Personal Values Intelligence to make values-based discovery simple, personalized, and trusted.
Generation Values uses patented Personal Values Intelligence to help consumers discover brands, products, and services that align with what matters most to them.
“Understand the consumer’s values, and you influence where commerce flows.”
Your Personal Values Assistant
Discover what you're looking for and receive personalized recommendations based on your values.
​
Ask → Discover → Compare → Choose
Personal Values AI Search Feature Company Profile
Company 3rd Party Ratings Save Favorites Track Your Purchases
Easily Search Based On Your Personal Values
Most Important
Important
Modest Importance
Not Important
Adjust your personal value choices at anytime, 3 min 6 max from 60 choices.
100,000+ Companies Rated.
Powered by 1,300+ Trusted Certifications & Standards.
Purpose-Built AI. Smarter Values-Based Discovery.
People . Planet . Animals
eg: Eco-Labels, Certifications & Local Organizations
Discover 100,000+ companies worldwide across 29 consumer and personal finance categories, 700+ subsectors, and 80+ countries.
Consumer Product & Personal Finance Categories Currently Rated
Generation Values uses patented Personal Values Intelligence to help consumers discover products, services, and brands that align with what matters most to them.
Live Your Values
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