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Make Every Purchase Reflect Your Values 

Make Every Purchase Reflect Your Values 

Launching Q4 2026

Launching Q4 2026

generation.

generation.

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Make Every Purchase 

Launching Q1 2027

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Reflect Your Values 

Live Your Values

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 Make Every Purchase Reflect Your Values 

Launching Q4 2026 

​Generation Values uses patented Personal Values Intelligence to make values-based discovery simple, personalized, and trusted.

Generation Values uses patented Personal Values Intelligence to help consumers discover brands, products, and services that align with what matters most to them.

Your Personal Values Assistant

Discover what you're looking for and receive personalized recommendations based on your values.

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Ask Discover Compare Choose

Purchase Summary

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Favorites View

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Company Profile

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Personal Values Example

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Easily Search Based On Your Personal Values

Most Important 

Important 

Modest Importance

Not Important 

Adjust your personal value choices at anytime, 3 minimum up to 60 choices.

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100,000+ Companies Rated.

Powered by 1,250+ trusted certifications and standards.

ML-powered values-based discovery.

People . Planet . Animals

eg: Eco-Labels, Certifications & Local Organizations

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Discover 100,000+ companies worldwide across 29 consumer and personal finance categories, 700+ subsectors, and 80+ countries.

Consumer Product & Personal Finance Categories Currently Rated

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Generation Values uses patented Personal Values Intelligence to help consumers discover products, services, and brands that align with what matters most to them. 

Live Your Values

Copyright  2026 by generationvalues, Inc. All rights reserved. 

generationsvalues.com is a website operated by generationvalues Inc. By accessing this site and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy. The sustainability of each profiled organization is an opinion only and not deemed to be conclusive evidence of positive social impact. Content provided on this site is sourced from a variety of third party data providers and, while believed to be reliable, it is a summary only.  Contact: mvp@generationvalues.com

Live Your Values

Copyright  2026 by generationvalues, Inc. All rights reserved. 
US Patent # 12,106,316

generationvalues.com is a website operated by generationvalues Inc. By accessing this site and any pages thereof, you agree to be bound by its Terms of Use and Privacy Policy. The sustainability of each profiled organization is an opinion only and not deemed to be conclusive evidence of positive social impact. Content provided on this site is sourced from a variety of third party data providers and, while believed to be reliable, it is a summary only.             Contact:  mvp@generationvalues.com

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